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This site floatidaho.com states the following, "Idahos Finest Wilderness Excursions On the Middle Fork of the Salmon River! Idahos Finest Wilderness Excursions On the Middle Fork of the Salmon River." We noticed that the webpage also said " Gear List for Float Trips." It also stated " Gear, Supplies, Services Provided. Float Trip Reservations Forms. Fish Camp Reservations Forms. Idaho Big Horn Sheep Hunts. Wolf, Bear, Fishing Hunting." The header had Middle Fork of the Salmon River as the highest ranking keyword. It was followed by Float Trips, rafting trips, and Family Vacations which isn't as ranked as highly as Middle Fork of the Salmon River. The next words the site used was Rafting Middle Fork. Fishing the Middle Fork was also included but might not be viewed by search engines.